{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many luxury brands drive exposure via social media marketing, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its primary items have not altered a lot in decades; it does not have TikTok, and does not offer celebs cost-free bags.|Herm